The Future of Ecommerce Through 3D, Virtual, and Augmented Reality | Sahil Gupta | Spase
Honest Ecommerce · with Sahil Gupta · February 24, 2020 · 13 min
Summary
This episode discusses how 3D, virtual, and augmented reality are revolutionizing ecommerce by addressing the limitations of 2D product photos. It highlights the practical application of turning flat photos into photorealistic 3D models using the universal GLB file type, enabling online stores to offer immersive product experiences. This technology empowers ecommerce operators to enhance product visualization, reduce returns, and ultimately drive conversions by bringing products to life for customers.
Key takeaways
Invest in converting your best-selling product photos into 3D models using services like Spase to offer a more immersive customer experience, especially as platforms like Shopify are enabling 3D viewers.
Leverage the universal GLB file type for your 3D models to ensure compatibility across various platforms and devices, future-proofing your product visualization efforts.
Explore how 3D models can enhance your product photography by allowing you to render photorealistic images in any digital scene, potentially reducing the cost and complexity of traditional photoshoots.
Focus on ensuring your 3D models are photorealistic; poor-quality models can negatively impact customer perception and trust, defeating the purpose of implementing this technology.
Understand that while the initial creation of high-quality 3D models is complex, the subsequent use and placement of these models in various digital environments for marketing and sales become significantly easier.
Adopt strategies to 'go overboard' in explaining product properties (e.g., multiple photos, videos, dimensions, 3D models) to compensate for the lack of physical interaction in online shopping, reducing uncertainty and increasing purchase intent.
Sahil Gupta is the founder and CEO of Spase. Spase turns flat photos of products into 3D models. Gupta has degrees in Computer Science and Economics from Yale University and has previously worked for SpaceX, Microsoft, and Tesla. In this podcast, we talk about GLB universal file type, technology catching up for online stores to adopt 3D, VR, and AR product displays, and the future of Ecommerce. To learn more, visit: honestecommerce.co Resources: Sahil Gupta’s LinkedIn linkedin.com/in/sahil1729/ Spase’s website spase.io Spase’s LinkedIn linkedin.com/company/spasetime/ Visit gorgias.grsm.io/honest to get your second month free.
What does this episode say about shopify & ecommerce platforms?
Invest in converting your best-selling product photos into 3D models using services like Spase to offer a more immersive customer experience, especially as platforms like Shopify are enabling 3D viewers.
What does this episode say about conversion & cro?
Leverage the universal GLB file type for your 3D models to ensure compatibility across various platforms and devices, future-proofing your product visualization efforts.
What does this episode say about brand & content?
Explore how 3D models can enhance your product photography by allowing you to render photorealistic images in any digital scene, potentially reducing the cost and complexity of traditional photoshoots.
What does this episode say about ai & automation?
Focus on ensuring your 3D models are photorealistic; poor-quality models can negatively impact customer perception and trust, defeating the purpose of implementing this technology.
What does this episode say about shopify & ecommerce platforms?
Understand that while the initial creation of high-quality 3D models is complex, the subsequent use and placement of these models in various digital environments for marketing and sales become significantly easier.
