The DIY Approach to CRO and AB Testing on Shopify | Niccoló Gloazzo | Kettle & Fire
Honest Ecommerce · with Niccoló Gloazzo · February 22, 2021 · 25 min
Summary
This episode dives into building an in-house CRO and A/B testing strategy on Shopify, straight from Kettle & Fire's expert, Niccoló Gloazzo. Learn how to move beyond generic advice to truly understand your customers and leverage data for significant growth, even without relying heavily on external agencies. It’s a compelling guide for Shopify operators looking to own their conversion optimization efforts.
Key takeaways
Prioritize secondary KPIs (e.g., add-to-cart rate, time on site) alongside primary sales metrics for a holistic understanding of customer behavior and funnel health.
Implement a "DIY" CRO approach by focusing on deep customer understanding and utilizing built-in Shopify analytics and affordable testing tools before engaging expensive agencies.
Structure A/B tests with clear hypotheses derived from customer insights, ensuring reliable data collection and actionable results for continuous optimization.
Develop an internal expertise by training your team on CRO principles and A/B testing methodologies to reduce reliance on external agencies and foster long-term growth capabilities.
Analyze the full customer journey to identify optimization opportunities beyond just the checkout, focusing on improving user experience from landing pages to post-purchase interactions.
On this podcast, we talk about having success in talent marketplaces, maintaining relationships when working with multiple agencies, the importance of having secondary KPIs, and so much more! Niccoló Gloazzo, CRO (conversion rate optimization) & Growth at Kettle & Fire To learn more, visit: http://honestecommerce.co Resources: Niccoló’s website: niccologloazzo.com Ecommerce Talks - Niccoló’s Podcast: listennotes.com/podcasts/ecommerce-talks-niccolo-gloazzo-lopOj8xzqc6/ Kettle and Fire’s website: kettleandfire.com Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!
What does this episode say about shopify & ecommerce platforms?
Prioritize secondary KPIs (e.g., add-to-cart rate, time on site) alongside primary sales metrics for a holistic understanding of customer behavior and funnel health.
What does this episode say about conversion & cro?
Implement a "DIY" CRO approach by focusing on deep customer understanding and utilizing built-in Shopify analytics and affordable testing tools before engaging expensive agencies.
What does this episode say about analytics & attribution?
Structure A/B tests with clear hypotheses derived from customer insights, ensuring reliable data collection and actionable results for continuous optimization.
What does this episode say about founder & leadership?
Develop an internal expertise by training your team on CRO principles and A/B testing methodologies to reduce reliance on external agencies and foster long-term growth capabilities.
What does this episode say about shopify & ecommerce platforms?
Analyze the full customer journey to identify optimization opportunities beyond just the checkout, focusing on improving user experience from landing pages to post-purchase interactions.
