The DIY Approach to CRO and AB Testing on Shopify | Niccoló Gloazzo | Kettle & Fire
Honest Ecommerce · with Niccoló Gloazzo · February 22, 2021 · 25 min
Summary
This episode provides actionable strategies for Shopify store owners to implement effective DIY CRO and A/B testing, even with limited budgets. Learn how Kettle & Fire approached conversion rate optimization, from initial setup to advanced testing, and discover the importance of clear communication and strategic partnerships for maximizing your store's performance.
Key takeaways
Start CRO with readily available tools like Google Optimize for smaller budgets, reserving advanced platforms like VWO for server-side testing requiring significant development resources. Niccoló Gloazzo suggests Google Optimize is sufficient for proving main site metrics early on.
Focus on clear communication regarding desired outcomes when working with agencies or contractors; this is a key pillar for successful CRO and AB testing initiatives.
Prioritize testing big-picture modifications or entirely different user funnels (e.g., "Build A Box" concepts) in your A/B tests to identify significant improvements, rather than just minute UI changes.
Leverage talent marketplaces like Upwork to find specialized CRO contractors and potentially integrate them into your full-time team, as Kettle & Fire did, to scale your optimization efforts.
Be aware that effective CRO requires a different mindset than development; while some coding knowledge is helpful, the core skill lies in data analysis and strategic application, not just implementation.
On this podcast, we talk about having success in talent marketplaces, maintaining relationships when working with multiple agencies, the importance of having secondary KPIs, and so much more! Niccoló Gloazzo, CRO (conversion rate optimization) & Growth at Kettle & Fire To learn more, visit: http://honestecommerce.co Resources: Niccoló’s website: niccologloazzo.com Ecommerce Talks - Niccoló’s Podcast: listennotes.com/podcasts/ecommerce-talks-niccolo-gloazzo-lopOj8xzqc6/ Kettle and Fire’s website: kettleandfire.com Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!
What does this episode say about conversion & cro?
Start CRO with readily available tools like Google Optimize for smaller budgets, reserving advanced platforms like VWO for server-side testing requiring significant development resources. Niccoló Gloazzo suggests Google Optimize is sufficient for proving main site metrics early on.
What does this episode say about shopify & ecommerce platforms?
Focus on clear communication regarding desired outcomes when working with agencies or contractors; this is a key pillar for successful CRO and AB testing initiatives.
What does this episode say about founder & leadership?
Prioritize testing big-picture modifications or entirely different user funnels (e.g., "Build A Box" concepts) in your A/B tests to identify significant improvements, rather than just minute UI changes.
What does this episode say about conversion & cro?
Leverage talent marketplaces like Upwork to find specialized CRO contractors and potentially integrate them into your full-time team, as Kettle & Fire did, to scale your optimization efforts.
What does this episode say about conversion & cro?
Be aware that effective CRO requires a different mindset than development; while some coding knowledge is helpful, the core skill lies in data analysis and strategic application, not just implementation.
