The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast · with Emmy Liederman, Minda Smiley · November 17, 2025 · 24 min

Summary

This episode explores Meta's ventures into AI-generated video, leveraging AI chatbot conversations for ad targeting, and the future of their smart glasses. It provides crucial insights for ecommerce operators on evolving ad strategies, content creation, and the potential impact of new technologies on consumer engagement and privacy.

Key takeaways

• Meta's use of AI chatbot conversations for ad targeting has significant implications for personalized advertising and data privacy. Ecommerce operators should understand how this data is collected and utilized to refine their targeting strategies.
• The rise of AI-generated social video will change content creation and engagement. Businesses should explore how to integrate AI video creation tools to stay competitive on social platforms without sacrificing authenticity.
• Meta's smart glasses represent an evolving platform for consumer interaction. Ecommerce businesses should monitor their development for potential future applications in augmented reality shopping experiences and interactive advertising.
• The ongoing ethical and regulatory scrutiny regarding AI and data usage will inform consumer trust. Businesses must prioritize transparent data practices to maintain customer loyalty as these technologies advance.

Themes

Topics covered

Episode description

On today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and beyond: How will AI-generated social video affect social media? What’s the biggest takeaway regarding Meta using AI chatbot conversations to target ads? And do Meta's new smart glasses really have a future? Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, and Senior Analyst Minda Smiley. Listen everywhere, and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-big-3-questions-meta-ai-video-conversations-data-smart-glasses-behind-numbers © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers. Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access. Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth. Unique reach, at scale, across 20+ tactics and platforms. That's media built better! Connect with us to learn more about how we're changing omnichannel advertising. https://www.dgmedianetwork.com/

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Frequently asked about this episode

What does this episode say about paid acquisition?

Meta's use of AI chatbot conversations for ad targeting has significant implications for personalized advertising and data privacy. Ecommerce operators should understand how this data is collected and utilized to refine their targeting strategies.

What does this episode say about brand & content?

The rise of AI-generated social video will change content creation and engagement. Businesses should explore how to integrate AI video creation tools to stay competitive on social platforms without sacrificing authenticity.

What does this episode say about ai & automation?

Meta's smart glasses represent an evolving platform for consumer interaction. Ecommerce businesses should monitor their development for potential future applications in augmented reality shopping experiences and interactive advertising.

What does this episode say about analytics & attribution?

The ongoing ethical and regulatory scrutiny regarding AI and data usage will inform consumer trust. Businesses must prioritize transparent data practices to maintain customer loyalty as these technologies advance.

Listen

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