This episode tackles the critical, often overlooked challenge of protecting intellectual property for ecommerce businesses. It offers insights from entrepreneurs who have battled counterfeiters, providing practical perspectives on safeguarding your brand and products in a global marketplace.
Key takeaways
Understand common tactics counterfeiters use to steal product ideas and branding, particularly in international markets.
Learn about the legal and practical steps small businesses can take to protect their intellectual property, even with limited resources.
Gain awareness of existing gaps in international shipping and intellectual property policies that disproportionately affect small US-based ecommerce businesses.
Discover strategies for engaging with customers and platforms when dealing with counterfeit products being sold under your brand.
Entrepreneurs that make money off of intellectual property - like artists and eCommerce storeowners Meredith Keller and Matt Snow - know that protecting your IP is an uphill battle. Meredith and Matt join us to talk about how they've dealt with counterfeiters stealing their ideas, and ways we could improve IP and international shipping policy to better support small businesses in the US. You can find show notes and more information by clicking here: http://bit.ly/2nfvHJs
What does this episode say about founder & leadership?
Understand common tactics counterfeiters use to steal product ideas and branding, particularly in international markets.
What does this episode say about founder & leadership?
Learn about the legal and practical steps small businesses can take to protect their intellectual property, even with limited resources.
What does this episode say about founder & leadership?
Gain awareness of existing gaps in international shipping and intellectual property policies that disproportionately affect small US-based ecommerce businesses.
What does this episode say about founder & leadership?
Discover strategies for engaging with customers and platforms when dealing with counterfeit products being sold under your brand.
