TaylorMade Golf Drives More Sales With New Payment Option

Total Retail Talks · with John Gonsalves · October 30, 2017 · 11 min

Summary

This episode features John Gonsalves, VP of Direct-to-Consumer and Digital at TaylorMade Golf, discussing their innovative financing program,

Key takeaways

• Implement flexible payment solutions to reduce purchase friction and increase conversions, especially for high-ticket items.
• Consider partnership with fintech companies like Klarna to quickly launch and scale new payment programs.
• Focus on customer lifetime value by offering upgrade or trade-in programs that encourage repeat purchases.
• Leverage customer financing to make premium products more accessible to a wider audience, thereby expanding market reach.
• Utilize events like Shop.org to announce and gain insights on new initiatives.

Themes

Topics covered

Episode description

In episode 116 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, John Gonsalves, vice president, direct-to-consumer and digital, TaylorMade Golf, is interviewed by Total Retail's Executive Editor Joe Keenan about the brand's new online golf club upgrade and financing program, The Turn, which was developed in partnership with payments provider Klarna.

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Frequently asked about this episode

What does this episode say about dtc strategy?

Implement flexible payment solutions to reduce purchase friction and increase conversions, especially for high-ticket items.

What does this episode say about conversion & cro?

Consider partnership with fintech companies like Klarna to quickly launch and scale new payment programs.

What does this episode say about customer retention?

Focus on customer lifetime value by offering upgrade or trade-in programs that encourage repeat purchases.

What does this episode say about dtc strategy?

Leverage customer financing to make premium products more accessible to a wider audience, thereby expanding market reach.

What does this episode say about dtc strategy?

Utilize events like Shop.org to announce and gain insights on new initiatives.

Listen

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