Stores, Mobile Helping to Drive Sephora's Omnichannel Success

Total Retail Talks · July 22, 2019 · 17 min

Summary

In episode 205 of Total Retail Talks, Mary Beth Laughton, executive vice president, omni retail, Sephora, discusses the beauty retailer's approach to omnichannel retail. Laughton details how Sephora listens to its customers, then seeks to deliver innovative solutions across all channels — stores, web, mobile — that best serve their wants and needs. Specifically, Laughton…

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