Sponsored Display video creative now supports contextual targeting (Week 3, Lesson 1)

It's Always Day One · January 20, 2023 · 5 min

Summary

This episode announces a significant update for advertisers: Amazon Sponsored Display video creative now supports contextual targeting. This enables brands to reach specific audiences more effectively by aligning video ads with relevant content, offering a powerful new tool for improving campaign performance and brand visibility on Amazon.

Key takeaways

• Leverage Amazon Sponsored Display video for contextual targeting to increase reach and relevance.
• Align video ad content with specific audience interests and relevant product categories.
• Explore new targeting options for video creatives to enhance campaign performance on Amazon.
• Understand that this update improves the precision of advertising efforts, moving beyond basic demographic or keyword targeting.

Themes

Topics covered

Episode description

Contextual targeting will allow Video ads to show on and off Amazon, to help increase reach and build awareness.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

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Frequently asked about this episode

What does this episode say about paid acquisition?

Leverage Amazon Sponsored Display video for contextual targeting to increase reach and relevance.

What does this episode say about amazon & marketplaces?

Align video ad content with specific audience interests and relevant product categories.

What does this episode say about paid acquisition?

Explore new targeting options for video creatives to enhance campaign performance on Amazon.

What does this episode say about paid acquisition?

Understand that this update improves the precision of advertising efforts, moving beyond basic demographic or keyword targeting.

Listen

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