This episode announces a critical update for Amazon advertisers: Sponsored Brands and Video reports are merging. This change streamlines reporting for brand-focused ad campaigns on Amazon, requiring advertisers to adapt their data analysis and optimization strategies to the new unified format. Expect improved holistic insights into campaign performance across these ad types.
Key takeaways
Amazon is merging Sponsored Brands and Video reports into a single report, simplifying data access for these ad types.
Advertisers need to adapt their reporting processes to this new unified format to continue effectively analyzing brand-focused ad campaign performance.
This merge will allow for a more holistic view of how Sponsored Brands and Video campaigns are performing together, potentially uncovering new optimization opportunities.
Reports now combine both Sponsored Brands and Video Ad type metrics into one single report.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
What does this episode say about amazon & marketplaces?
Amazon is merging Sponsored Brands and Video reports into a single report, simplifying data access for these ad types.
What does this episode say about paid acquisition?
Advertisers need to adapt their reporting processes to this new unified format to continue effectively analyzing brand-focused ad campaign performance.
What does this episode say about analytics & attribution?
This merge will allow for a more holistic view of how Sponsored Brands and Video campaigns are performing together, potentially uncovering new optimization opportunities.
