Matt Weiss, founder of RIND Snacks, shares his inspiring journey from finance to launching a successful CPG brand. This episode offers invaluable insights into navigating market challenges, leveraging trade shows for innovation, and building a purpose-driven brand that tackles food waste while maximizing nutrition. Ecommerce professionals will gain actionable strategies for product development, brand differentiation, and sustainable growth in the competitive better-for-you market.
Key takeaways
Leverage industry events like Expo West not just for networking, but as a direct source of inspiration and a 'market research lab' for new product ideas.
Focus on a clear, compelling mission (like minimizing food waste) to differentiate your brand in a crowded market and resonate with conscious consumers.
Develop an "art of asking good questions" framework within your team to uncover opportunities, solve problems, and drive continuous innovation.
Recognize that entrepreneurial skills are developed, not inherited; actively seek out experiences and cultivate a growth mindset to build your venture.
Commit fully with "skin in the game" to your business; this deep personal investment drives more resilient decision-making and sustainable growth.
For CPG brands, prioritize unique selling propositions like whole fruit utilization to stand out and communicate clear health and sustainability benefits.
Themes
brand strategyentrepreneurshipproduct innovationsustainable business
Matt Weiss joins the show today to talk about his journey to becoming the Founder and CEO of RIND snacks. RIND is a functional snack brand in the better-for-you CPG space that offers a line of unique whole fruit snacks that maximize nutrition and minimize food waste. In this episode, Matt shares with us his story of growing up in Miami, to starting his first company right before the .com bubble burst, to working in finance for nearly 20 years before starting RIND in 2017. He talks about the art of asking good questions, how attending Expo West inspired him to start RIND and why he believes no one is born an entrepreneur.
Frequently asked about this episode
What does this episode say about brand strategy?
Leverage industry events like Expo West not just for networking, but as a direct source of inspiration and a 'market research lab' for new product ideas.
What does this episode say about entrepreneurship?
Focus on a clear, compelling mission (like minimizing food waste) to differentiate your brand in a crowded market and resonate with conscious consumers.
What does this episode say about product innovation?
Develop an "art of asking good questions" framework within your team to uncover opportunities, solve problems, and drive continuous innovation.
What does this episode say about sustainable business?
Recognize that entrepreneurial skills are developed, not inherited; actively seek out experiences and cultivate a growth mindset to build your venture.
What does this episode say about brand strategy?
Commit fully with "skin in the game" to your business; this deep personal investment drives more resilient decision-making and sustainable growth.
