Simplifying International Sales for Ecommerce | Robert Khachatryan | Freight Right | Bonus Episode
Honest Ecommerce
· with Robert Khachatryan
· January 15, 2026
· 23 min
Summary
Merchants often lose international sales due to complex shipping calculations and poor customer experiences with oversized products. Robert Khachatryan, CEO of Freight Right Global Logistics, explains how to overcome these hurdles by automating international freight quotes for large, bulky items, enabling brands to tap into new global markets and significantly boost conversion rates by providing instant, accurate shipping costs at checkout.
Key takeaways
Implement real-time international shipping calculation at checkout for oversized items to eliminate delays and improve conversion rates.
Prioritize a seamless customer experience by providing instant shipping quotes, avoiding multi-day waits that lead to abandoned carts.
Explore technology solutions that bridge commercial freight complexities with e-commerce platforms to streamline international logistics.
Consider incorporating international shipping costs into product pricing or offering flat rates where feasible to simplify the customer's purchase decision for bulky goods.
Leverage customer feedback to identify pain points in the international shipping process and use these insights to develop more efficient, cost-reducing solutions.
On this bonus episode of Honest Ecommerce, we have Robert Khachatryan. He is the founder & CEO of Freight Right Global Logistics, a globally-recognized name in freight and freight technology.
We talk about eliminating shipping delays that kill buyer intent, building an MVP from customer feedback, rethinking traditional processes to reduce cost, and so much more!
Frequently asked about this episode
What does this episode say about customer experience?
Implement real-time international shipping calculation at checkout for oversized items to eliminate delays and improve conversion rates.
What does this episode say about e-commerce operations?
Prioritize a seamless customer experience by providing instant shipping quotes, avoiding multi-day waits that lead to abandoned carts.
What does this episode say about international shipping?
Explore technology solutions that bridge commercial freight complexities with e-commerce platforms to streamline international logistics.
What does this episode say about logistics & fulfillment?
Consider incorporating international shipping costs into product pricing or offering flat rates where feasible to simplify the customer's purchase decision for bulky goods.
What does this episode say about customer experience?
Leverage customer feedback to identify pain points in the international shipping process and use these insights to develop more efficient, cost-reducing solutions.
