This episode is an essential guide for Shopify merchants looking to improve their SEO. It outlines a systematic, priority-driven approach covering technical SEO, content optimization, and off-site authority building, specifically tailored for the Shopify platform. Learn how to fix critical issues, optimize content for search intent, and build high-quality backlinks to drive organic traffic and sales.
Key takeaways
Prioritize technical SEO fixes like page speed optimization and crawl control before focusing on content and off-site SEO. Use tools like robots.txt to block low-value pages and ensure proper canonical tags for paginated collections.
Optimize content by assigning one primary keyword per page with 3-6 close variations, ensuring it matches search intent. Enrich pages with helpful video content and consider relevant schema markup.
Systematically build off-site authority by disavowing spammy backlinks, fixing broken external links, and optimizing existing valuable links. Create new high-quality links through partnerships, PR, and publishable assets.
Leverage Shopify-specific features. Prefer using theme functions and Liquid over installing numerous apps, as they can slow down your site. Prioritize internal and external links to collection pages, as these are often high-value landing targets.
Implement a 30-day SEO plan: Week 1 for audit and speed, Week 2 for crawl control and site structure, Week 3 for content and intent matching, and Week 4 for authority building.
This week we host an SEO masterclass! We always get asked about SEO, how it works and what stores can do to improve their organic search rankings. With 15 years in the industry, Nick shares his insights into running an SEO consultancy and is joined by SEO expert, Brandon Leibowitz, who shares his insights from across the pond! Need help with your SEO? Check out the links below for a free consultation:https://justaskparker.com/https://seooptimizers.com/gift/This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winningWant to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show
What does this episode say about shopify & ecommerce platforms?
Prioritize technical SEO fixes like page speed optimization and crawl control before focusing on content and off-site SEO. Use tools like robots.txt to block low-value pages and ensure proper canonical tags for paginated collections.
What does this episode say about organic & seo?
Optimize content by assigning one primary keyword per page with 3-6 close variations, ensuring it matches search intent. Enrich pages with helpful video content and consider relevant schema markup.
What does this episode say about conversion & cro?
Systematically build off-site authority by disavowing spammy backlinks, fixing broken external links, and optimizing existing valuable links. Create new high-quality links through partnerships, PR, and publishable assets.
What does this episode say about shopify & ecommerce platforms?
Leverage Shopify-specific features. Prefer using theme functions and Liquid over installing numerous apps, as they can slow down your site. Prioritize internal and external links to collection pages, as these are often high-value landing targets.
What does this episode say about shopify & ecommerce platforms?
Implement a 30-day SEO plan: Week 1 for audit and speed, Week 2 for crawl control and site structure, Week 3 for content and intent matching, and Week 4 for authority building.
