🏆 SHOPIFY 1% WINS: The One Thing the Best Subscription Brands Do Different.

Shopify1Percent · June 9, 2025 · 14 min

Summary

For Shopify store owners in the subscription space, simply offering replenishment isn't enough to thrive. The top-performing brands, often acquired for over $100M, strategically blend replenishment with curation and exclusive access to build deeper customer loyalty and significantly increase lifetime value. This comprehensive approach is essential to combat subscription fatigue and secure long-term success.

Key takeaways

• Don't rely solely on replenishment; combine it with curation and access models to create a more resilient subscription offering.
• Increase customer lifetime value (LTV) by offering exclusive VIP perks, content, or direct access (like founder calls) to combat churn and foster loyalty.
• Implement a blended subscription model that incorporates elements of replenishment, curation (e.g., varied product boxes), and unique access to differentiate your brand.
• Recognize that 'subscribe and save' is now table stakes; true success comes from adding layers of value beyond just recurring product delivery.
• Explore alternative subscription structures, such as membership programs with monthly credits or discounts, to attract and retain customers even when inventory is low or product variety is limited.

Themes

Topics covered

Episode description

Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—they’re doing all three. And it’s working. Big time. Key Take-aways ☕ Replenishment isn’t enough: If your subscription is just product delivery, you’re replaceable📦 Top brands mix models: The best combine replenishment, curation, and access to drive LTV💰 Subscription fatigue is real: Your customers will churn unless there's more value than just the product🎯 Access wins loyalty: VIP perks, exclusive content, or founder calls keep subscribers hooked📊 It’s not theory—it’s data: Top-performing Shopify brands are using this blended model already 🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Bold Commerce: https://boldcommerce.comShopify1

Frequently asked about this episode

What does this episode say about business growth?

Don't rely solely on replenishment; combine it with curation and access models to create a more resilient subscription offering.

What does this episode say about customer retention?

Increase customer lifetime value (LTV) by offering exclusive VIP perks, content, or direct access (like founder calls) to combat churn and foster loyalty.

What does this episode say about subscription strategy?

Implement a blended subscription model that incorporates elements of replenishment, curation (e.g., varied product boxes), and unique access to differentiate your brand.

What does this episode say about value proposition?

Recognize that 'subscribe and save' is now table stakes; true success comes from adding layers of value beyond just recurring product delivery.

What does this episode say about business growth?

Explore alternative subscription structures, such as membership programs with monthly credits or discounts, to attract and retain customers even when inventory is low or product variety is limited.

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