Shifting from Reviews to Smarter CRO Tools | Jeremy Horowitz | Because Ventures | Bonus Episode
Honest Ecommerce
· with Jeremy Horowitz
· June 26, 2025
· 27 min
Summary
Jeremy Horowitz of Because Ventures uncovers data-backed findings from analyzing over 100,000 Shopify stores, revealing what truly drives growth and profitability for 7- and 8-figure ecommerce brands. This episode cuts through the hype, offering actionable insights on optimizing tech stacks and focusing on impactful strategies beyond common assumptions.
Key takeaways
Don't assume Shopify Plus stores are all massive; many are in the $500k-$2.5M range, with a significant number of $1M+ stores still on regular Shopify plans.
Audit your app stack to identify and remove redundant or underperforming apps to save thousands and simplify operations. Jeremy mentions this can be a significant cost-saving measure.
Focus on foundational tools like email/SMS (84% adoption in $1M+ stores) and often-overlooked categories like analytics and customer support, where there's significant room for impact.
Challenge common ecommerce myths, such as the necessity of subscriptions for every brand, and prioritize data-driven decisions over perceived industry trends.
Recognize that true Conversion Rate Optimization (CRO) often becomes genuinely impactful for businesses once they reach the $5M+ revenue mark, suggesting a strategic timing for investment in this area.
On this bonus episode of Honest Ecommerce, we have Jeremy Horowitz. He is a Managing Partner at Because Ventures, a private equity search fund that acquires and scales Shopify brands and apps, and also runs Let’s Buy a Biz!, a media brand exploring the behind-the-scenes of Ecommerce M&A.
We talk about analytics as a breakout category, why real CRO starts at $5M+, how loyalty programs and subscriptions are starting to blend together, and so much more!
Frequently asked about this episode
What does this episode say about data-driven growth?
Don't assume Shopify Plus stores are all massive; many are in the $500k-$2.5M range, with a significant number of $1M+ stores still on regular Shopify plans.
What does this episode say about ecommerce strategy?
Audit your app stack to identify and remove redundant or underperforming apps to save thousands and simplify operations. Jeremy mentions this can be a significant cost-saving measure.
What does this episode say about private equity & m&a?
Focus on foundational tools like email/SMS (84% adoption in $1M+ stores) and often-overlooked categories like analytics and customer support, where there's significant room for impact.
What does this episode say about tech stack optimization?
Challenge common ecommerce myths, such as the necessity of subscriptions for every brand, and prioritize data-driven decisions over perceived industry trends.
What does this episode say about data-driven growth?
Recognize that true Conversion Rate Optimization (CRO) often becomes genuinely impactful for businesses once they reach the $5M+ revenue mark, suggesting a strategic timing for investment in this area.
