Serta Simmons Bedding's CMO on the Brand's D-to-C Transformation

Total Retail Talks · January 27, 2020 · 15 min

Summary

In episode 231 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Melanie Huet, chief marketing officer at Serta Simmons Bedding (SSB), the largest manufacturer and distributor of mattresses in North America. Listen in as Huet talks about her career background in both global brand and D-to-C marketing, as well as where she hopes to lead SSB's…

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