eCommerce Marketing Podcast artwork

SEO 101 - with Kari DePhillips

eCommerce Marketing Podcast · with Kari DePhillips · November 28, 2020 · 25 min

Summary

This episode provides a foundational understanding of SEO specifically tailored for ecommerce businesses. It emphasizes the importance of keyword research, on-page optimization, and technical SEO elements to improve organic search rankings and drive qualified traffic to online stores.

Key takeaways

Themes

organic & seobrand & content

Topics covered

seo for ecommercekeyword researchon-page seotechnical seobacklinks

Episode description

Marketing Strategies Revealed in this Episode: How SEO has changed over the years SEO strategies that are a must to be implemented The tools that are needed for basic SEO strategies How to measure the effectiveness of the SEO techniques

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Frequently asked about this episode

What does this episode say about organic & seo?
Conduct thorough keyword research focusing on long-tail keywords relevant to your products and customer queries.
What does this episode say about brand & content?
Optimize product pages with keyword-rich titles, descriptions, and alt tags for images to improve search visibility.
What does this episode say about organic & seo?
Ensure your e-commerce site has a robust technical SEO foundation, including fast loading times, mobile-friendliness, and a clear site structure.
What does this episode say about organic & seo?
Regularly monitor your search rankings and website analytics to identify areas for improvement and adapt your SEO strategy.
What does this episode say about organic & seo?
Consider building high-quality backlinks to your product and category pages to boost domain authority and search engine trust.

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