New Frontier (AI & Ecommerce) artwork

Selling on Amazon Professionally with Yoni Mazor

New Frontier (AI & Ecommerce) · with Martin Schwartzman · June 25, 2024 · 50 min

Summary

This episode explains how AI is set to revolutionize ecommerce by shifting power from retailers to AI-powered personal agents. It details how "agentic commerce" will enable highly personalized shopping journeys, impacting everything from search algorithms and paid traffic to customer loyalty and lifetime value. Ecommerce operators will learn why strong products, consistent availability, and superior end-to-end experiences are crucial for thriving in this new AI-driven landscape.

Key takeaways

Themes

ai & automationamazon & marketplacesdtc strategyproduct & merchandising

Topics covered

agentic commerceai-powered shoppingai in retailcustomer lifetime valuedata monetizationai search algorithms

Episode description

Max and Jo are joined by Yoni Mazor, Co-founder and CGO of Getida. Getida is the global leader in Amazon FBA auditing and reimbursement solutions.  Yoni began developing Getida after successfully operating a $20 million yearly Amazon FBA business. Yoni discusses how Amazon has changed in the last 10 years, where he believes its is going, how sellers can optimize for profit and build a scalable global business. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠

Frequently asked about this episode

What does this episode say about ai & automation?
AI-powered personal agents will profoundly reshape the customer journey, prioritizing individual intent and preferences over traditional retail
What does this episode say about amazon & marketplaces?
Brands must focus on product strength, consistent availability, differentiated data, and superior end-to-end customer experiences to win in an agentic commerce world.
What does this episode say about dtc strategy?
Businesses overly reliant on gaming search algorithms or paid traffic will lose their competitive edge as AI intermediates the discovery process.
What does this episode say about product & merchandising?
Traditional retail media, loyalty programs, and LTV models will be disrupted as AI agents control the customer journey, making direct consumer relationships paramount.
What does this episode say about ai & automation?
Anticipate a 'gold rush' for proprietary data as AI models require high-quality, differentiated datasets. Evaluate data licensing deals carefully.

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