Ecommerce Coffee Break artwork

Search Engine Optimization [Shopify] | #074 Jason Berkowitz

Ecommerce Coffee Break · with Jason Berkowitz · January 18, 2022 · 20 min

Summary

This episode, featuring SEO expert Jason Berkowitz, is a must-listen for Shopify store owners looking to boost their organic search presence. Learn practical, actionable SEO strategies specifically tailored for the Shopify platform to drive more traffic and sales without relying solely on paid acquisition.

Key takeaways

Themes

e-commerce marketingsearch engine optimizationshopify best practices

Topics covered

keyword researchlink buildingon-page seoseo analyticsshopify seotechnical seo

Episode description

In this episode, I speak with Jason Berkowitz, Founder & SEO Director of Break The Web, about Search Engine Optimization (SEO) for eCommerce stores. Jason's career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue. On the Show Today You’ll Learn: Why SEO is important for eCommerce storesWhy On-page SEO is only 50% on your SEO strategyWhy Off-page SEO is so hard but importantHow long it tak...

Frequently asked about this episode

What does this episode say about e-commerce marketing?
Optimize your Shopify product pages with relevant keywords in titles, descriptions, and image alt tags to improve search visibility.
What does this episode say about search engine optimization?
Implement a clear site structure and use internal linking to help search engines crawl and index your Shopify store more effectively.
What does this episode say about shopify best practices?
Regularly monitor your Shopify store's SEO performance using tools like Google Analytics and Google Search Console to identify areas for improvement.
What does this episode say about e-commerce marketing?
Focus on acquiring high-quality backlinks from authoritative sites to increase your Shopify store's domain authority and search rankings.
What does this episode say about e-commerce marketing?
Utilize Shopify's built-in SEO features, such as customizable URLs and sitemaps, to ensure your store is search engine friendly.

Listen