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Search Engine Optimization, Link Building and Content Marketing – with Jeff Oxford

eCommerce Marketing Podcast · with Jeff Oxford · May 4, 2019 · 26 min

Summary

This episode, featuring SEO expert Jeff Oxford, delves into fundamental strategies for improving organic search visibility for ecommerce businesses. It covers essential techniques like link building, content marketing, and technical SEO, offering actionable advice to increase website traffic and attract qualified customers without relying solely on paid channels.

Key takeaways

Themes

organic & seobrand & content

Topics covered

link buildingcontent marketing frameworkstechnical seo auditskeyword researchevergreen content strategy

Episode description

Marketing Strategies Revealed in this Episode: Search engine optimization and how its changed over the years Link building and content building basic strategies Is content still king? Link building in house vs. outsourcing The future of SEO

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Frequently asked about this episode

What does this episode say about organic & seo?
Focus on building high-quality, relevant backlinks from authoritative sites to significantly boost your domain authority and search rankings.
What does this episode say about brand & content?
Develop a robust content marketing strategy that targets specific keywords and provides genuine value to your audience, positioning your brand as an industry leader.
What does this episode say about organic & seo?
Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data, to ensure search engines can effectively crawl and index your product pages.
What does this episode say about organic & seo?
Regularly audit your website for broken links, duplicate content, and other SEO issues that can negatively impact your search performance.
What does this episode say about organic & seo?
Prioritize creating evergreen content that remains relevant over time, providing continuous organic traffic and lead generation opportunities.

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