S3 E8: How Bobbie Achieved Tremendous Growth by Focusing on Retention and Customer Education with Cherene Aubert
Down To Chat
· with Cherene Aubert
· June 9, 2023
· 33 min
Summary
This episode with Cherene Aubert, VP of Growth at Bobbie, reveals how a strong focus on customer education and re-evaluating traditional retention strategies powered Bobbie's significant growth. Ecommerce operators will learn the importance of customer experience during challenging times and gain insights into navigating attribution effectively.
Key takeaways
Prioritize customer education in your acquisition strategy to build a more informed and loyal customer base.
Rethink conventional retention metrics and explore strategies beyond discounts to foster genuine customer loyalty.
Invest in exceptional customer experience, especially during supply chain disruptions or other crises, as it directly impacts retention.
Challenge the effectiveness of traditional attribution tools and cost caps; consider a more holistic view of marketing impact.
In the eighth episode of Season Three, Eli is joined by Cherene Aubert, VP of Growth at Bobbie. They discuss the importance of education in customer acquisition, redefining retention strategies, the importance of memorable experiences, focusing on CX and existing customers during a supply chain crisis, and end off with hot takes on attribution tools and cost caps.
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This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Cherene: Twitter - @ChereneAubert
Frequently asked about this episode
What does this episode say about customer experience?
Prioritize customer education in your acquisition strategy to build a more informed and loyal customer base.
What does this episode say about customer retention?
Rethink conventional retention metrics and explore strategies beyond discounts to foster genuine customer loyalty.
What does this episode say about growth strategy?
Invest in exceptional customer experience, especially during supply chain disruptions or other crises, as it directly impacts retention.
What does this episode say about marketing analytics?
Challenge the effectiveness of traditional attribution tools and cost caps; consider a more holistic view of marketing impact.
