S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram
Down To Chat
· with Kendall Dickieson
· March 28, 2023
· 60 min
Summary
This episode offers an essential guide for ecommerce operators looking to elevate their social media and influencer marketing strategies. Learn how to effectively seed products, create engaging content tailored for different platforms, and understand the nuances between TikTok and Instagram for maximum impact on your brand's growth.
Key takeaways
Implement a structured product seeding program with clear objectives and tracking to measure ROI, focusing on micro-influencers for authentic reviews.
Develop platform-specific content strategies for TikTok and Instagram, leveraging TikTok for trend-jacking and raw, engaging video, and Instagram for high-quality, curated lifestyle content.
Analyze audience demographics and behavior on each platform to tailor content and influencer partnerships, rather than using a one-size-fits-all approach.
Prioritize authentic engagement over follower count when selecting influencers, aiming for creators whose audience genuinely aligns with your brand values.
Experiment with different content formats and collaborate with influencers to co-create content that feels native to the platform and resonates with the target demographic.
Themes
content strategyinfluencer marketingplatform-specific marketingsocial media marketing
In the second episode of Season Three, Cody and Eli chat with Kendall Dickieson about all things social and influencer strategy for brands of all sizes.
Kendall is the brains behind so many brands you know and love in this space, like Graza, Canopy, and so many more!
If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Kendall: Twitter - @FlexibleFoodie Website - https://www.kendalldickieson.com
Frequently asked about this episode
What does this episode say about content strategy?
Implement a structured product seeding program with clear objectives and tracking to measure ROI, focusing on micro-influencers for authentic reviews.
What does this episode say about influencer marketing?
Develop platform-specific content strategies for TikTok and Instagram, leveraging TikTok for trend-jacking and raw, engaging video, and Instagram for high-quality, curated lifestyle content.
What does this episode say about platform-specific marketing?
Analyze audience demographics and behavior on each platform to tailor content and influencer partnerships, rather than using a one-size-fits-all approach.
What does this episode say about social media marketing?
Prioritize authentic engagement over follower count when selecting influencers, aiming for creators whose audience genuinely aligns with your brand values.
What does this episode say about content strategy?
Experiment with different content formats and collaborate with influencers to co-create content that feels native to the platform and resonates with the target demographic.
