S3 E10: Grow LA / Deodorant For Your Knees / Licensing Family Guy For $10 million
Limited Supply · with Suleman Ali · March 22, 2023 · 65 min
Summary
This episode offers a candid look into the realities of building and scaling DTC brands, from navigating co-founder relationships and securing high-profile meetings to optimizing ad spend and leveraging diverse sales channels. It provides valuable lessons for ecommerce operators on content strategy, market positioning, and the strategic use of platforms like Amazon, Shark Tank, and the Today Show.
Key takeaways
Co-founder dynamics can significantly impact a startup's trajectory; carefully consider partnerships and establish clear agreements.
Diversify sales channels beyond single platforms, evaluating the unique benefits of direct-to-consumer, marketplaces like Amazon, and media appearances such as Shark Tank or the Today Show.
Optimize ad spend by understanding the 'Facebook/Google Ads Ratio' and how 'One Day Click, One Day View' attribution influences campaign performance.
Develop a strong video content model, drawing inspiration from brands like Mini Katana, to drive awareness and sales.
When considering licensing, be prepared for substantial costs, potentially in the millions for established intellectual property like Family Guy.
How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder.
Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model.
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Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Follow Suleman:
LinkedIn: linkedin.com/in/sulemanali/
Timestamps: 00:00 Intro
02:21 The Best Consumer Brand
09:33 Introducing Suleman
16:05 A Second Business And A Crazy CoFounder
20:54 Meeting JK Rowling
24:38 Grow LA
28:54 The Facebook/Google Ads Ratio
33:06 One Day Click, One Day View
35:24 Guess The Brand
01:08 Why You Should (Or Shouldn’t) Be On Amazon
Co-founder dynamics can significantly impact a startup's trajectory; carefully consider partnerships and establish clear agreements.
What does this episode say about paid acquisition?
Diversify sales channels beyond single platforms, evaluating the unique benefits of direct-to-consumer, marketplaces like Amazon, and media appearances such as Shark Tank or the Today Show.
What does this episode say about brand & content?
Optimize ad spend by understanding the 'Facebook/Google Ads Ratio' and how 'One Day Click, One Day View' attribution influences campaign performance.
What does this episode say about founder & leadership?
Develop a strong video content model, drawing inspiration from brands like Mini Katana, to drive awareness and sales.
What does this episode say about dtc strategy?
When considering licensing, be prepared for substantial costs, potentially in the millions for established intellectual property like Family Guy.
