This episode reveals landing page optimization secrets for brands lacking strong awareness but with a great product. Learn how to leverage social proof, optimize copy for conversion, prioritize mobile-first design, and highlight pricing and discounts to significantly boost your conversion rates and unlock your next $100,000 in revenue.
Key takeaways
Implement diverse social proof (UGC, customer reviews, screenshot comments from social media) on landing pages to build trust and shorten the conversion funnel, prioritizing authentic over celebrity endorsements.
Craft concise, benefit-driven, and hierarchical copy designed for quick scanning, ensuring it resonates with the target audience to hook them effectively.
Design all landing pages mobile-first, recognizing that the majority of traffic is mobile, then adapt for desktop to ensure optimal user experience and CTA visibility.
Make pricing, discounts, and offers prominently visible with larger fonts, contrasting colors, and bolding to increase perceived value and conversion rates, even if it deviates from strict brand aesthetics for performance.
Test different ad creatives and landing page elements continually, focusing on performance metrics like CAC and ROAS, especially for brands without strong inherent brand recognition.
Your landing page might need some work. In this episode of Limited Supply, Nik shares his best tips for building landing pages that actually get people to buy, even if your brand isn’t well known. He walks through what really matters, from using social proof the right way to making sure your pages are designed for mobile first. Why does copy matter? Basically, you don’t want to sound complicated. Complicated words and jargon drive people (and $$$) away. Keep it simple. And, Nik’s no photographer, but he shares why lifestyle pictures sell more than product shots alone. Whether you’re running ads or just trying to get more sales from your site, this episode gives you a practical playbook for turning clicks into customers. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
What does this episode say about conversion & cro?
Implement diverse social proof (UGC, customer reviews, screenshot comments from social media) on landing pages to build trust and shorten the conversion funnel, prioritizing authentic over celebrity endorsements.
What does this episode say about paid acquisition?
Craft concise, benefit-driven, and hierarchical copy designed for quick scanning, ensuring it resonates with the target audience to hook them effectively.
What does this episode say about dtc strategy?
Design all landing pages mobile-first, recognizing that the majority of traffic is mobile, then adapt for desktop to ensure optimal user experience and CTA visibility.
What does this episode say about brand & content?
Make pricing, discounts, and offers prominently visible with larger fonts, contrasting colors, and bolding to increase perceived value and conversion rates, even if it deviates from strict brand aesthetics for performance.
What does this episode say about conversion & cro?
Test different ad creatives and landing page elements continually, focusing on performance metrics like CAC and ROAS, especially for brands without strong inherent brand recognition.
