S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)
Limited Supply
· with Andrew Deitsch
· April 16, 2025
· 33 min
Summary
The beverage DTC market is notoriously difficult, but BRĒZ Creative Director Andrew Deitsch shares how his team leverages 3D modeling and smart creative strategies to stand out. This episode reveals how to achieve compelling visuals without massive budgets, and where AI can genuinely augment your marketing and ideation workflows for a competitive edge.
Key takeaways
Utilize 3D modeling and rendering to create high-impact product visuals cost-effectively and quickly, making them a primary customer draw.
Employ simple, creative techniques like a spray bottle and good lighting to achieve professional-looking "ice cold" beverage shots, debunking the myth that large budgets are always necessary for visual appeal.
Integrate AI into media buying, ideation, and other creative processes to fill gaps and augment existing workflows, rather than relying on it to dictate entire strategies.
Focus on resourceful, budget-friendly creative strategies to build strong brand presence in competitive DTC markets like beverages.
Prioritize compelling brand storytelling and visual elements to cut through the noise and capture consumer attention in saturated direct-to-consumer categories.
Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?
Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.
Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.
And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.
Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.
Visit https://prescientai.com/limited
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Frequently asked about this episode
What does this episode say about dtc strategy?
Utilize 3D modeling and rendering to create high-impact product visuals cost-effectively and quickly, making them a primary customer draw.
What does this episode say about brand & content?
Employ simple, creative techniques like a spray bottle and good lighting to achieve professional-looking "ice cold" beverage shots, debunking the myth that large budgets are always necessary for visual appeal.
What does this episode say about ai & automation?
Integrate AI into media buying, ideation, and other creative processes to fill gaps and augment existing workflows, rather than relying on it to dictate entire strategies.
What does this episode say about dtc strategy?
Focus on resourceful, budget-friendly creative strategies to build strong brand presence in competitive DTC markets like beverages.
What does this episode say about dtc strategy?
Prioritize compelling brand storytelling and visual elements to cut through the noise and capture consumer attention in saturated direct-to-consumer categories.
