S11 E7: Telemedicine and Subscriptions

Limited Supply · with Nik · February 19, 2025 · 29 min

Summary

This episode tackles crucial challenges for DTC brands, especially in regulated niches like telemedicine. It highlights how Meta Ads' policy changes impact health advertising and provides strategies for leveraging brand recognition and upper-funnel marketing to navigate these restrictions. Additionally, it offers actionable advice for subscription businesses on optimizing landing pages for conversion and building customer loyalty beyond just the product.

Key takeaways

• Navigate Meta's evolving ad policies for health and wellness by investing in brand building and upper-funnel marketing to circumvent direct advertising restrictions.
• Optimize subscription landing pages to minimize clicks and friction; a streamlined user journey directly correlates with higher conversion rates.
• Move beyond transactional relationships by offering enriching experiences and educational content to foster deeper customer loyalty and reduce churn in subscription models.
• Implement robust abandonment signal capture and automated re-marketing flows (email/SMS) to significantly increase retention and recover lost sales for subscription businesses.
• Leverage platforms like 'Instant' to unify abandonment signals and seamlessly integrate with existing marketing tools (e.g., Klaviyo) for more effective personalized re-engagement campaigns.

Themes

Topics covered

Episode description

Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss.  First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older generation who lean into Facebook for information on what to buy? Brands seem to be getting around it by being just that: a brand. With name recognition, upper funnel attention may actually be a way to get around these policies.  Plus, Nik has a secret for subscription-based brands: landing pages. The goal is to minimize the number of clicks users have to go through. Jumping through hoops to get a subscription? That’s not fun. Test your landing pages and see how the journey can be tighter.  And, Nik talks about relationships. What’s the relationship like between you and your repeat customers? Are you providing them with just a product, or do you add on experiences and education?   Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

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Frequently asked about this episode

What does this episode say about paid acquisition?

Navigate Meta's evolving ad policies for health and wellness by investing in brand building and upper-funnel marketing to circumvent direct advertising restrictions.

What does this episode say about dtc strategy?

Optimize subscription landing pages to minimize clicks and friction; a streamlined user journey directly correlates with higher conversion rates.

What does this episode say about customer retention?

Move beyond transactional relationships by offering enriching experiences and educational content to foster deeper customer loyalty and reduce churn in subscription models.

What does this episode say about subscriptions & ltv?

Implement robust abandonment signal capture and automated re-marketing flows (email/SMS) to significantly increase retention and recover lost sales for subscription businesses.

What does this episode say about paid acquisition?

Leverage platforms like 'Instant' to unify abandonment signals and seamlessly integrate with existing marketing tools (e.g., Klaviyo) for more effective personalized re-engagement campaigns.

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