S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
Down To Chat
· with Matt Bertulli
· August 4, 2022
· 66 min
Summary
To achieve 9-figure revenue, ecommerce operators must prioritize brand building over immediate sales. This involves understanding your customer deeply, crafting a compelling narrative, and consistently delivering on that brand promise, which ultimately drives loyalty and sustained growth.
Key takeaways
Invest in understanding customer pain points and aspirations to build a brand that truly resonates.
Develop a clear and consistent brand narrative that extends beyond product features to create an emotional connection with your audience.
Focus on long-term brand equity and customer loyalty rather than solely optimizing for short-term acquisition metrics.
Ensure every customer touchpoint reinforces your brand values and messaging to create a cohesive experience.
Leverage user-generated content and community building to amplify brand advocacy and organic growth.
In episode Seven of Down To Chat DTC, Cody and Eli chat with Matt Bertulli. Matt is the CEO of Pela Case and Lomi, 9-figure businesses with a mission to “unfuck the planet”.
We chat about how Matt is the online garbage-man, how Lomi is taking a software-onboarding approach, and how the way a customer feels matters more than anything else.
This podcast is brought to you by Swag.com and Wayflyer.
Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.
Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Matt: https://twitter.com/mbertulli
Lomi Video: https://www.youtube.com/watch?v=PDbYtuiKpkU
Frequently asked about this episode
What does this episode say about brand strategy?
Invest in understanding customer pain points and aspirations to build a brand that truly resonates.
What does this episode say about customer experience?
Develop a clear and consistent brand narrative that extends beyond product features to create an emotional connection with your audience.
What does this episode say about sustainable growth?
Focus on long-term brand equity and customer loyalty rather than solely optimizing for short-term acquisition metrics.
What does this episode say about brand strategy?
Ensure every customer touchpoint reinforces your brand values and messaging to create a cohesive experience.
What does this episode say about brand strategy?
Leverage user-generated content and community building to amplify brand advocacy and organic growth.
