S06 EP44: Audience Building for Q4 Expert Panel: How to scale BFCM revenue without increasing Ad Spend
2X eCommerce Podcast
· with Gen Furakawa and Soma Toth
· November 3, 2021
· 52 min
Summary
With privacy changes impacting ad performance, this episode is a must-listen for ecommerce operators looking to build sustainable growth. Learn how to leverage owned media, primarily email lists and first-party data, to scale Black Friday Cyber Monday (BFCM) revenue without increasing ad spend. The expert panel shares actionable strategies for audience building, segmentation, and data utilization to maximize Q4 sales.
Key takeaways
Focus on building owned media like email lists and collecting first-party data to mitigate the impact of privacy changes on advertising.
Implement effective email capture tactics and audience segmentation strategies to nurture leads and convert them into paying customers.
Leverage collected first-party data to create highly personalized marketing messages and offers, improving conversion rates and customer lifetime value.
Explore diverse audience building tactics beyond traditional paid ads to create a resilient marketing strategy, especially crucial for high-stakes periods like BFCM.
Themes
audience buildingbfcm strategydata privacyowned media
Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth.
Frequently asked about this episode
What does this episode say about audience building?
Focus on building owned media like email lists and collecting first-party data to mitigate the impact of privacy changes on advertising.
What does this episode say about bfcm strategy?
Implement effective email capture tactics and audience segmentation strategies to nurture leads and convert them into paying customers.
What does this episode say about data privacy?
Leverage collected first-party data to create highly personalized marketing messages and offers, improving conversion rates and customer lifetime value.
What does this episode say about owned media?
Explore diverse audience building tactics beyond traditional paid ads to create a resilient marketing strategy, especially crucial for high-stakes periods like BFCM.
