Roots Canada Goes Airborne to Find New Customers

Total Retail Talks · February 3, 2017 · 9 min

Summary

In episode 76 of Total Retail Talks, James Connell, vice president, e-commerce and marketing at Roots Canada, a leading lifestyle brand and manufacturer of men's and women's apparel as well as leather goods, discusses the company's recent partnership with Air Canada that helped drive holiday shopping.

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