Rolling in the DEUX with Sabeena Ladha, Founder and CEO of DEUX
Stairway to CEO
· with Sabeena Ladha
· September 7, 2021
· 57 min
Summary
Sabeena Ladha, founder of DEUX, shares her journey of building a functional food brand from the ground up, starting with Instagram DMs and Venmo. This episode offers practical insights into bootstrapping a CPG brand, leveraging social media for organic growth, and navigating the challenges of early-stage startup operations in the competitive food industry.
Key takeaways
Launch your DTC brand lean by leveraging social media for direct sales and payment processing in the early stages, as DEUX did with Instagram DMs and Venmo.
Focus on creating a compelling brand narrative and authentic connection with customers through social media to build a loyal community early on.
Prioritize product quality and align with current dietary trends (e.g., vegan, gluten-free) while incorporating functional benefits to stand out in the crowded food market.
Draw on personal experiences and background to fuel entrepreneurial drive and vision, turning unique perspectives into brand strengths.
Actively engage in community building on social media platforms to foster genuine connections and gather direct customer feedback.
Themes
brand buildingdtc strategyentrepreneurshipsocial media marketing
Sabeena Ladha is the Founder and CEO of DEUX, a functional foods brand that believes good-for-you products should taste good. Made with high quality ingredients and enhanced with added boosts of supplements, their products are all vegan, gluten free, and taste delicious. In this episode, Sabeena shares with us her journey from growing up in Texas as a first generation American, to building the venture studio known as Launch Pad at M13 in Los Angeles, to starting her own company DEUX on Instagram by taking orders via direct message and accepting payments over Venmo. If you're interested in trying out some of the amazing DEUX products you will hear about here on the show, we have a very special promo code for you. Just go to eatDEUX.com, and use the code CEO20 to get 20% off.
Frequently asked about this episode
What does this episode say about brand building?
Launch your DTC brand lean by leveraging social media for direct sales and payment processing in the early stages, as DEUX did with Instagram DMs and Venmo.
What does this episode say about dtc strategy?
Focus on creating a compelling brand narrative and authentic connection with customers through social media to build a loyal community early on.
What does this episode say about entrepreneurship?
Prioritize product quality and align with current dietary trends (e.g., vegan, gluten-free) while incorporating functional benefits to stand out in the crowded food market.
What does this episode say about social media marketing?
Draw on personal experiences and background to fuel entrepreneurial drive and vision, turning unique perspectives into brand strengths.
What does this episode say about brand building?
Actively engage in community building on social media platforms to foster genuine connections and gather direct customer feedback.
