Roles, Raising, and Rae with Angie Tebbe, Co-Founder and CEO of Rae Wellness
Stairway to CEO
· with Angie Tebbe
· January 4, 2022
· 61 min
Summary
Angie Tebbe, Co-Founder and CEO of Rae Wellness, shares her journey from Target merchandising to building a successful wellness brand. This episode offers valuable insights into leveraging retail experience for CPG brand development, building scalability into your business model from day one, and navigating the challenging fundraising landscape for health and wellness startups.
Key takeaways
Leverage past retail experience, particularly in merchandising, to inform product development, supply chain, and understanding consumer demand for your CPG brand.
Design your business model for scalability from the outset by applying principles learned from mass-market retail like efficient distribution and product assortment strategy.
Prepare for significant challenges in fundraising within the health and wellness sector by developing robust pitching strategies and understanding investor expectations.
Differentiate your brand in a competitive market by clearly articulating your core philosophy and mission, resonating with consumer health trends and values.
Today, Lee is joined by Angie Tebbie, the Co-founder and CEO of Rae Wellness, a modern supplement brand designed to nourish your body and mind to help you feel your best and shine from inside. Angie shares with us her journey from growing up in a holistic household, to working at Target for 13 years, how her background in merchandising helped her build a business model around scale, and the challenges she’s faced while fundraising.
Frequently asked about this episode
What does this episode say about brand strategy?
Leverage past retail experience, particularly in merchandising, to inform product development, supply chain, and understanding consumer demand for your CPG brand.
What does this episode say about business scalability?
Design your business model for scalability from the outset by applying principles learned from mass-market retail like efficient distribution and product assortment strategy.
What does this episode say about entrepreneurship?
Prepare for significant challenges in fundraising within the health and wellness sector by developing robust pitching strategies and understanding investor expectations.
What does this episode say about funding & investment?
Differentiate your brand in a competitive market by clearly articulating your core philosophy and mission, resonating with consumer health trends and values.
