Replace “Buy My Stuff” with Answers to Your Customers’ Questions | Nichelle Hubley | andBAM Agency
Honest Ecommerce · with Nichelle Hubley · August 10, 2020 · 32 min
Summary
This episode challenges the traditional
Key takeaways
Start building your email list immediately, even with a simple popup offering 10-15% off to capture buyer intent. Tools like Privy can help.
Move beyond the 'buy my stuff' email strategy by providing value and building relationships with customers to increase their lifetime value (LTV).
Integrate SMS marketing with email campaigns for a cohesive communication strategy, especially for urgent messages like 'last chance' sale reminders, as SMS complements email's strengths.
Focus on customer retention and repeat purchases as a core growth strategy, understanding that increased LTV empowers higher front-end ad spend and sustainable scaling.
Nichelle is the Founder and CEO of andBAM Agency - an email marketing agency that helps e-commerce owners go from “what do we even send?!” to *huge sigh of relief* On this podcast, we talk about the misconception that Facebook ads are “sexy”, the content you should put on pop-ups, coming up with email content, how to integrate SMS with email marketing, and so much more! To learn more, visit: honestecommerce.co Resources: Nichelle’s LinkedIn page:.linkedin.com/in/nichelleh andBAM’s website: andbam.co Visit andbam.co/honest for free email marketing templates AND a free audit for people who want to know whether they're doing what they should be doing. Free pop-up app for new Shopify store owners: Privy apps.shopify.com/privy Protect your thighs from chafing: Thigh Society thighsociety.com/collections/all-styles Previous podcast with Marnie Consky, CEO and Founder of Thigh Society honestecommerce.co/blogs/podcast/authenticity-being-true-to-yourself-as-an-entrepreneur-brings-success-with-marnie-consky Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!
Start building your email list immediately, even with a simple popup offering 10-15% off to capture buyer intent. Tools like Privy can help.
What does this episode say about customer retention?
Move beyond the 'buy my stuff' email strategy by providing value and building relationships with customers to increase their lifetime value (LTV).
What does this episode say about brand & content?
Integrate SMS marketing with email campaigns for a cohesive communication strategy, especially for urgent messages like 'last chance' sale reminders, as SMS complements email's strengths.
What does this episode say about email & sms?
Focus on customer retention and repeat purchases as a core growth strategy, understanding that increased LTV empowers higher front-end ad spend and sustainable scaling.
