Reflections and Resets with Lisa Odenweller, Founder and CEO of Kroma Wellness
Stairway to CEO
· with Lisa Odenweller
· August 9, 2022
· 70 min
Summary
Lisa Odenweller, Founder and CEO of Kroma Wellness, shares her unconventional journey from diverse industries to building a successful functional health and superfood company. Ecommerce operators can learn how to pivot careers, identify market needs in the wellness sector, and successfully raise significant capital from high-profile investors, even while overcoming personal challenges like self-doubt.
Key takeaways
Embrace diverse career experiences as they can provide valuable skills and insights for future entrepreneurial ventures, even if seemingly unrelated at the time.
Prioritize authentic storytelling and a clear mission to attract both customers and investors, especially in competitive markets like health and wellness.
Develop strategies to overcome personal barriers such as negative self-talk and a reluctance to accept support, as these can hinder growth and leadership effectiveness.
Master the art of fundraising by understanding how to craft a compelling pitch and leverage high-profile connections to secure significant investment.
Focus on building a brand that resonates with a growing consumer demand for health-conscious products, highlighting the importance of functional foods and nutritional well-being.
Themes
entrepreneurial journeyfundraising & investmenthealth & wellnesspersonal development
Lisa Odenweller joins the show today to chat about her journey to becoming the Founder and CEO of Kroma Wellness, a premium functional health and superfood company on a mission to simplify nutritional wellbeing. In this episode, Lisa shares with us her journey from growing up in Colorado, to working at Nestle right out of college, to working in the software industry, to starting an interior design business, which led to some soul searching and discovering her true passion for health and wellness. We talk about her struggle to allow others to support and show up for her, overcoming negative self-talk, and how she raised over $5.5 million from investors like Gwyneth Paltrow, Jessica Seinfeld, and Amy Schumer.
Frequently asked about this episode
What does this episode say about entrepreneurial journey?
Embrace diverse career experiences as they can provide valuable skills and insights for future entrepreneurial ventures, even if seemingly unrelated at the time.
What does this episode say about fundraising & investment?
Prioritize authentic storytelling and a clear mission to attract both customers and investors, especially in competitive markets like health and wellness.
What does this episode say about health & wellness?
Develop strategies to overcome personal barriers such as negative self-talk and a reluctance to accept support, as these can hinder growth and leadership effectiveness.
What does this episode say about personal development?
Master the art of fundraising by understanding how to craft a compelling pitch and leverage high-profile connections to secure significant investment.
What does this episode say about entrepreneurial journey?
Focus on building a brand that resonates with a growing consumer demand for health-conscious products, highlighting the importance of functional foods and nutritional well-being.
