Qurate Retail and NRF Partner to Amplify Small Businesses
Total Retail Talks · with Suzanne Quigley and Meghan Cruz · February 22, 2021 · 23 min
Summary
This episode reveals how large retailers like Qurate can strategically partner with industry bodies like the NRF to elevate small businesses. Learn about Qurate's "Small Business Spotlight" program, its operational mechanics, and how it provides tangible growth opportunities through increased visibility and market access. This is a blueprint for fostering a symbiotic retail ecosystem benefiting businesses of all sizes.
Key takeaways
Qurate's 'Small Business Spotlight' program provides direct support by showcasing small businesses across its platforms, offering mentorship, and facilitating industry connections.
The NRF collaborates with large corporations to advocate for small businesses and create a supportive retail environment, leveraging its network and grassroots efforts.
Supporting small businesses through initiatives like the Spotlight program leads to increased consumer choice, innovation, and overall economic vitality in the retail sector.
Small businesses can gain significant visibility and market access by participating in programs that provide platforms and connections within the broader retail ecosystem.
Partnerships between large retailers and industry associations are crucial for addressing common challenges and promoting a healthy, diverse retail landscape.
In episode 286 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Suzanne Quigley, director of global corporate responsibility at Qurate Retail Group, and Meghan Cruz, director of grassroots at the National Retail Federation (NRF). Listen in as Quigley discusses why Qurate wanted to launch the Small Business Spotlight program, and how the initiative is helping dozens of…
What does this episode say about retail & omnichannel?
Qurate's 'Small Business Spotlight' program provides direct support by showcasing small businesses across its platforms, offering mentorship, and facilitating industry connections.
What does this episode say about brand & content?
The NRF collaborates with large corporations to advocate for small businesses and create a supportive retail environment, leveraging its network and grassroots efforts.
What does this episode say about founder & leadership?
Supporting small businesses through initiatives like the Spotlight program leads to increased consumer choice, innovation, and overall economic vitality in the retail sector.
What does this episode say about retail & omnichannel?
Small businesses can gain significant visibility and market access by participating in programs that provide platforms and connections within the broader retail ecosystem.
What does this episode say about retail & omnichannel?
Partnerships between large retailers and industry associations are crucial for addressing common challenges and promoting a healthy, diverse retail landscape.
