"How Can DTC Brands Compete?" Step by Step Season 4 Trailer
Future Commerce · with Adam Gardner · December 9, 2020 · 2 min
Summary
This episode trailer sets the stage for how DTC brands can compete with Amazon-level customer expectations. It highlights the shifting landscape where post-purchase experience is critical for brand loyalty and retention. The series will explore how to meet these elevated customer demands across the entire buyer journey, equipping DTC brands with strategies to thrive in a competitive market.
Key takeaways
Customer expectations for post-purchase experience are set by Amazon; DTC brands must meet these expectations to foster brand loyalty and repeat purchases.
Poor delivery experiences, even those outside a brand's direct control like carrier issues or package theft, are blamed on the retailer by 94% of customers, impacting brand loyalty for 98%.
Implement solutions that enhance the post-purchase experience, such as comprehensive shipping protection (like Route) and aggregated tracking apps, to build trust and satisfaction.
Brands should focus on building an 'eCommerce operating system' that covers everything from tracking and insurance to returns, creating an Amazon-level experience for their customers.
Even small to medium DTC brands on platforms like Shopify can leverage tools and strategies to deliver excellent post-purchase experiences, converting first-time buyers into loyal customers.
It’s tougher than ever to attract an online shopper. It feels like everywhere you turn, you have to spend money to acquire a customer, and then spend MORE money to earn their loyalty. How do the big brands do it? How can a startup compete? Find out in our next season of Step by Step, coming next week.
Customer expectations for post-purchase experience are set by Amazon; DTC brands must meet these expectations to foster brand loyalty and repeat purchases.
What does this episode say about amazon & marketplaces?
Poor delivery experiences, even those outside a brand's direct control like carrier issues or package theft, are blamed on the retailer by 94% of customers, impacting brand loyalty for 98%.
What does this episode say about customer retention?
Implement solutions that enhance the post-purchase experience, such as comprehensive shipping protection (like Route) and aggregated tracking apps, to build trust and satisfaction.
What does this episode say about supply chain & operations?
Brands should focus on building an 'eCommerce operating system' that covers everything from tracking and insurance to returns, creating an Amazon-level experience for their customers.
What does this episode say about dtc strategy?
Even small to medium DTC brands on platforms like Shopify can leverage tools and strategies to deliver excellent post-purchase experiences, converting first-time buyers into loyal customers.
