Putting Out Fires with Bailey Farren, Co-Founder and CEO of Perimeter
Stairway to CEO
· with Bailey Farren
· January 5, 2021
· 66 min
Summary
This episode features Bailey Farren, Co-Founder and CEO of Perimeter, a disaster visualization platform for public safety. Gain insights into how a founder identified a critical need within public services—transitioning from outdated paper maps to real-time digital solutions—and built a company to address it. Learn from her experiences in entrepreneurship, leadership, and the unique challenges of selling innovative technology to government agencies.
Key takeaways
Personal experience is a powerful motivator for identifying and solving critical problems, especially in underserved sectors like public safety.
Selling to government agencies requires a distinct strategy, often involving navigating complex procurement processes and demonstrating the value of innovation in traditional environments.
Effective leadership in a startup means fostering a culture that embraces problem-solving and can adapt to the rigorous demands of public sector clients.
Leveraging technology to improve situational awareness and collaboration among first responders can dramatically improve emergency response outcomes.
Bailey Farren is the Co-Founder and CEO of Perimeter. Perimeter is a real time disaster visualization and collaboration platform for public safety agencies. The Perimeter platform allows first responders to map incidents in real time, gain access to information posted by other emergency personnel, and issue alerts to the public. As the daughter of both a firefighter and a paramedic, Bailey realized the challenges that first responders face in using paper maps to navigate their way to fires and other emergency incidents. Inspired to help solve this problem and bring public safety agencies into the 21st century, Bailey started Perimeter in 2019. She talks with us about her take on what it means to be an entrepreneur, how she thinks about leadership, and what it's like selling to government agencies.
Frequently asked about this episode
What does this episode say about entrepreneurship?
Personal experience is a powerful motivator for identifying and solving critical problems, especially in underserved sectors like public safety.
What does this episode say about government sales?
Selling to government agencies requires a distinct strategy, often involving navigating complex procurement processes and demonstrating the value of innovation in traditional environments.
What does this episode say about leadership?
Effective leadership in a startup means fostering a culture that embraces problem-solving and can adapt to the rigorous demands of public sector clients.
What does this episode say about public safety technology?
Leveraging technology to improve situational awareness and collaboration among first responders can dramatically improve emergency response outcomes.
