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President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast · with Gadjo Sevilla · January 30, 2026 · 28 min

Summary

This episode examines President Trump's second-year impact on media, advertising, and technology, offering crucial insights for ecommerce operators. It delves into how AI chip innovation influences marketing, the necessity of robust marketing contingency plans amidst political shifts, and the evolving role of CEOs in navigating these complexities. Operators will learn to strategically adapt their businesses to dynamic technological and political landscapes.

Key takeaways

Themes

ai & automationbrand & contentfounder & leadership

Topics covered

political impact on technologyai chip innovationmarketing contingency planningceo responsibilitiesregulatory landscape navigationgeopolitical tensions

Episode description

On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-president-trump-s-second-year-how-administration-will-impact-media-advertising-technology-be © 2026 EMARKETER

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Frequently asked about this episode

What does this episode say about ai & automation?
Develop marketing contingency plans that account for political and economic volatility, focusing on agile media buying and adaptable creative messaging.
What does this episode say about brand & content?
Monitor advancements in AI chip technology, as they are a key driver for innovation in personalized advertising, content generation, and advanced analytics.
What does this episode say about founder & leadership?
Recognize the increasing pressure on CEOs to address social and political issues, influencing corporate strategy, R&D, and market expansion.
What does this episode say about ai & automation?
Integrate scenario planning into your operational strategy to mitigate risks from regulatory changes and geopolitical tensions, ensuring supply chain resilience and adaptable business models.

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