Pet Supplies Plus CEO Chris Rowland shares how the company rapidly expanded its brick-and-mortar footprint in 2017 and plans for further growth. He details their successful physical store growth strategy and how they integrate digital and local physical businesses to create a cohesive customer experience. This episode is a must-listen for retailers looking to expand their physical presence and optimize omnichannel strategies.
Key takeaways
Invest heavily in brick-and-mortar expansion, as Pet Supplies Plus opened 33 new franchise and 12 corporate stores in one year, with plans for 50 more, demonstrating sustained growth potential in physical retail.
Develop a clear strategy for integrating digital and physical retail channels at the local level to enhance the customer journey.
Focus on franchise models to accelerate growth and market penetration for brick-and-mortar stores.
Leverage CEO insights for strategic direction in retail expansion and omnichannel integration.
Pet Supplies Plus opened 33 new franchise stores and 12 new corporate stores in 2017, with plans to add 50 new store this year. In episode 151 of Total Retail Talks, Chris Rowland, CEO of Pet Supplies Plus, details the brand's brick-and-mortar growth strategy. In addition, Rowland addresses Pet Supplies Plus’ approach to integrating its digital and physical businesses on a local level.
What does this episode say about retail & omnichannel?
Invest heavily in brick-and-mortar expansion, as Pet Supplies Plus opened 33 new franchise and 12 corporate stores in one year, with plans for 50 more, demonstrating sustained growth potential in physical retail.
What does this episode say about founder & leadership?
Develop a clear strategy for integrating digital and physical retail channels at the local level to enhance the customer journey.
What does this episode say about retail & omnichannel?
Focus on franchise models to accelerate growth and market penetration for brick-and-mortar stores.
What does this episode say about retail & omnichannel?
Leverage CEO insights for strategic direction in retail expansion and omnichannel integration.
