Pearle Vision's Shift From Promotions to Quality Care Brand Messaging

Total Retail Talks · July 8, 2019 · 13 min

Summary

In episode 203 of Total Retail Talks, Executive Editor Joe Keenan interviews Doug Zarkin, vice president and chief marketing officer at Pearle Vision, a leader in the optical retail category that provides exam and eyewear retail products. Listen in as they discuss Pearle Vision's pivot from being a promotional-driven business to one focused on touting…

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