AskThePods › Honest Ecommerce › Owning Your Niche with Integrity | Kris Kaiser & Stephen McCaul | Noise EngineeringSummary This episode provides a compelling look into Noise Engineering
Key takeaways Leverage industry connections to solve manufacturing Embrace a collaborative approach within a niche Prioritize in-person interactions at trade shows for Develop comprehensive, educational content to attract Explore expanding into software versions of hardware Themes founder & leadership product & merchandising brand & content
Topics covered Episode description On this episode of Honest Ecommerce, we have Kris Kaiser and Stephen McCaul. Kris and Stephen are co-founders of Noise Engineering, a boutique musical instrument firm dedicated to making tools for any artist. We talk about turning a hobby into a business, educational content as top-of-funnel strategy, balancing innovation and costs, and so much more!
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