Overstock.com is leveraging Augmented Reality (AR) within its mobile application to provide customers with an enhanced shopping experience for designer furniture and home goods. Learn how AR is being used to improve customer satisfaction and drive engagement with the brand, directly from Jaime Wilson, Senior Director of Products, Apps, Augmented and Virtual Reality at Overstock.com.
Key takeaways
Overstock.com's AR app feature aims to improve customer experience by allowing realistic product visualization in their homes.
Customer feedback on AR integration is crucial for refining the technology and identifying new use cases to drive adoption and satisfaction.
AR and other immersive technologies can significantly reduce buyer's remorse and product returns by bridging the gap between online browsing and physical reality.
Investing in innovative tech like AR can differentiate an ecommerce brand in a competitive market and attract tech-savvy consumers.
Beyond AR, Overstock.com is exploring various technologies to create a holistic and better customer journey, emphasizing continuous innovation.
In episode 122 of Total Retail Talks, Jaime Wilson, senior director of products, apps, augmented and virtual reality for Overstock.com, details how the online retailer of designer furniture and home goods is using augmented reality (AR) within its mobile application to improve its customers’ shopping experiences. Wilson discusses Overstock's goal for its use of AR,…
What does this episode say about conversion & cro?
Overstock.com's AR app feature aims to improve customer experience by allowing realistic product visualization in their homes.
What does this episode say about customer retention?
Customer feedback on AR integration is crucial for refining the technology and identifying new use cases to drive adoption and satisfaction.
What does this episode say about ai & automation?
AR and other immersive technologies can significantly reduce buyer's remorse and product returns by bridging the gap between online browsing and physical reality.
What does this episode say about conversion & cro?
Investing in innovative tech like AR can differentiate an ecommerce brand in a competitive market and attract tech-savvy consumers.
What does this episode say about conversion & cro?
Beyond AR, Overstock.com is exploring various technologies to create a holistic and better customer journey, emphasizing continuous innovation.
