Outside-the-Box SMS Practices for your Brand | Jeremy Horowitz | Messenger Mastermind
Honest Ecommerce · with Jeremy Horowitz · April 5, 2021 · 31 min
Summary
This episode reveals "outside-the-box" SMS strategies for e-commerce brands, moving beyond basic promotional and abandoned cart messages. It emphasizes building brand loyalty and engagement through value-driven content, leading to higher customer lifetime value and sustained sales without constant discounting.
Key takeaways
Implement value-add content like nutrition guides or recipes via SMS to engage customers without direct selling, fostering brand loyalty that drives future purchases.
Vary SMS content beyond promotions and product launches to reduce fatigue; intersperse sales messages with helpful, brand-aligned content to keep the list "fresh" and receptive.
Treat SMS as an intimate channel, similar to communicating with a friend, to avoid over-messaging and maintain high engagement and guaranteed open rates.
Consider sending non-sales messages, like safety reminders for relevant product niches, to build goodwill and keep your brand top-of-mind, indirectly boosting sales.
Recognize that not every SMS needs a direct CTA; value-driven content can create positive brand sentiment that leads to sales organically.
Jeremy Horowitz is an expert in Ecommerce SMS Marketing and Product Launches, who helps brands build profitable 6-Figure per-year SMS programs through his agency Messenger Mastermind. On this podcast, we talk about how brands can be successful in running SMS campaigns, how to get more people on your list, the timeliest way to send messages to customers, and so much more! To learn more, visit: http://honestecommerce.co Resources: Jeremy’s LinkedIn linkedin.com/in/jeremyhorowitz1 Messenger’s Mastermind website messengermastermind.co Jeremy’s Messenger Mastermind Podcast: podcasts.apple.com/gb/podcast/messenger-mastermind/id1437452282 Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!
Implement value-add content like nutrition guides or recipes via SMS to engage customers without direct selling, fostering brand loyalty that drives future purchases.
What does this episode say about customer retention?
Vary SMS content beyond promotions and product launches to reduce fatigue; intersperse sales messages with helpful, brand-aligned content to keep the list "fresh" and receptive.
What does this episode say about brand & content?
Treat SMS as an intimate channel, similar to communicating with a friend, to avoid over-messaging and maintain high engagement and guaranteed open rates.
What does this episode say about email & sms?
Consider sending non-sales messages, like safety reminders for relevant product niches, to build goodwill and keep your brand top-of-mind, indirectly boosting sales.
What does this episode say about email & sms?
Recognize that not every SMS needs a direct CTA; value-driven content can create positive brand sentiment that leads to sales organically.
