Discover how a skincare brand accidentally unlocked a massive win on Facebook Ads with user-generated content (UGC) that was practically free. This episode breaks down their process for sourcing, optimizing, and deploying UGC to achieve significantly higher ROAS and outspend holiday budgets, offering a blueprint for other e-commerce operators to replicate this success with their own ad creatives.
Key takeaways
Implement an automated system for sourcing UGC from loyal customers by offering gift cards in exchange for video testimonials, starting with five-star reviewers or repeat purchasers.
Create both a full-length, unedited version of UGC videos and a 1:1 aspect ratio cut-down version (under 120 seconds for Instagram compatibility) for every piece of content.
Always launch both the long-form and short-form UGC videos within the same ad set on Facebook to allow the algorithm to optimize delivery to the best-performing creative.
Don't prematurely edit UGC based on gut feelings; raw, authentic content often outperforms highly polished ads due to perceived authenticity.
Automate the entire UGC workflow, from customer outreach and video submission to gift card fulfillment and ad deployment, using tools like Zapier or customer service macros.
We did not see this coming… but we stumbled into a giant Facebook ads win for one of our 4x400 brands. It was our biggest win in months, and it was pure luck. On today’s episode, we’ll give you the exact numbers and the exact process put in place that unlocked this high-performing creative campaign, so that you can get lucky too. Show notes: Full Length UGC Ad: https://www.facebook.com/115977923900/posts/10159209765208901 1x1 Cutdown Version: https://www.facebook.com/115977923900/posts/10159278228173901
What does this episode say about paid acquisition?
Implement an automated system for sourcing UGC from loyal customers by offering gift cards in exchange for video testimonials, starting with five-star reviewers or repeat purchasers.
What does this episode say about brand & content?
Create both a full-length, unedited version of UGC videos and a 1:1 aspect ratio cut-down version (under 120 seconds for Instagram compatibility) for every piece of content.
What does this episode say about dtc strategy?
Always launch both the long-form and short-form UGC videos within the same ad set on Facebook to allow the algorithm to optimize delivery to the best-performing creative.
What does this episode say about ai & automation?
Don't prematurely edit UGC based on gut feelings; raw, authentic content often outperforms highly polished ads due to perceived authenticity.
What does this episode say about paid acquisition?
Automate the entire UGC workflow, from customer outreach and video submission to gift card fulfillment and ad deployment, using tools like Zapier or customer service macros.
