Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuck at a growth plateau and you've tried more creative, new ad structures, and different platforms, we can tell you what's wrong without even looking at your account. The answer is offer-market fit.In this episode, Joy breaks down why Facebook's auction forces you to compete against increasingly sophisticated players as you scale spend, why the AOV-to-CAC ratio in your industry determines your ceiling, and how CTC's Marketing Moments service guarantees incremental revenue by solving the offer problem first.In this episode:Why growth plateaus are a business problem, not a marketing problemHow Facebook's auction works against you at higher spend levelsThe AOV vs. CAC framework that reveals who you're really competing againstWhy the AOV vs. conversion rate log curve determines your offer's viabilityHow static images outperform expensive videos when you have offer-market fitCTC's Marketing Moments service and the revenue guarantee behind itThe sequence that matters: product-market fit → offer-market fit → creative strategyKey insight: Creative strategy should be a volume mechanism, not an efficiency mechanism. If you're trying to solve a business problem with a marketing solution, that's where businesses go to die.Show Notes:Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign.Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engineThe Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast