eTruism offers a unique solution for retailers grappling with excess inventory by transforming it into a force for social good. This nonprofit online marketplace allows businesses to clear unsold products, generate revenue, and fulfill CSR objectives, while simultaneously generating vital funding for charities. Ecommerce operators can leverage eTruism to reduce waste, improve their bottom line, and meaningfully contribute to social causes.
Key takeaways
Retailers can offload excess inventory to eTruism, converting dormant assets into cash while supporting charitable causes.
eTruism provides a channel for brands to fulfill corporate social responsibility (CSR) goals by reducing waste and contributing to nonprofits.
Participating in eTruism allows retailers to avoid traditional liquidation channels, potentially protecting brand image and offering a more impactful solution for unsold goods.
Charities receive direct funding from the sales generated through eTruism, streamlining their fundraising efforts and providing a consistent revenue stream.
Consumers are incentivized by discounted products and the ability to contribute to social causes with each purchase, fostering a loyal customer base for participating retailers.
In episode 197 of Total Retail Talks, Executive Editor Joe Keenan interviews Charles Lee, founder and CEO of eTruism, a nonprofit online marketplace that converts excess inventories into cash that can be used to make a social impact. Listen in as they discuss eTruism's business model and how it benefits multiple parties in the supply…
What does this episode say about supply chain & operations?
Retailers can offload excess inventory to eTruism, converting dormant assets into cash while supporting charitable causes.
What does this episode say about brand & content?
eTruism provides a channel for brands to fulfill corporate social responsibility (CSR) goals by reducing waste and contributing to nonprofits.
What does this episode say about finance & fundraising?
Participating in eTruism allows retailers to avoid traditional liquidation channels, potentially protecting brand image and offering a more impactful solution for unsold goods.
What does this episode say about retail & omnichannel?
Charities receive direct funding from the sales generated through eTruism, streamlining their fundraising efforts and providing a consistent revenue stream.
What does this episode say about supply chain & operations?
Consumers are incentivized by discounted products and the ability to contribute to social causes with each purchase, fostering a loyal customer base for participating retailers.
