No Cookie Cutter Company with Matthew Jung, CEO of Last Crumb
Stairway to CEO
· with Matthew Jung
· July 20, 2021
· 66 min
Summary
Last Crumb, a luxury DTC cookie brand, achieved rapid sell-outs without paid media by leveraging scarcity marketing and prioritizing customer experience. This episode reveals how their unique approach to brand building, limited drops, and product quality created immense demand, offering a blueprint for ecommerce operators aiming for organic growth and strong brand loyalty.
Key takeaways
Implement scarcity marketing with limited-edition product drops to create intense demand and urgency.
Prioritize exceptional customer experience and brand building over immediate sales to foster loyalty and organic growth.
Leverage unique product positioning and high quality ('Rolex of Cookies') to differentiate in a crowded market and justify premium pricing.
Explore alternative payment methods like Apple Pay to streamline checkout and reduce friction during high-demand sales.
Focus on organic growth strategies and word-of-mouth marketing by exceeding customer expectations rather than relying solely on paid media campaigns.
Matthew Jung is the CEO of Last Crumb. Nicknamed the Rolex of Cookies, Last Crumb is a direct to consumer luxury cookie brand that offers Michelin star quality cookies handmade in Los Angeles and sold nationwide via limited edition weekly drops online. In this episode, we dive into how Last Crumb launched only 11 weeks ago, they haven't spent a penny on paid media, they've been selling out in under 10 seconds each week, and how customers are scrambling to use Apple Pay simply to be able to place their orders faster for 140 dollar box of luxury cookies. While nibbling on a Last Crumb cookie myself, the best macadamia nut cookie I've ever had to be exact, I talked with Matt about the experiences he's had along his entrepreneurial journey that have brought him to where he is today, why he prioritizes experience first, brand second, and then sales at Last Crumb, and what he thinks his strengths are as CEO.
Frequently asked about this episode
What does this episode say about brand strategy?
Implement scarcity marketing with limited-edition product drops to create intense demand and urgency.
What does this episode say about customer experience?
Prioritize exceptional customer experience and brand building over immediate sales to foster loyalty and organic growth.
What does this episode say about luxury e-commerce?
Leverage unique product positioning and high quality ('Rolex of Cookies') to differentiate in a crowded market and justify premium pricing.
What does this episode say about scarcity marketing?
Explore alternative payment methods like Apple Pay to streamline checkout and reduce friction during high-demand sales.
What does this episode say about brand strategy?
Focus on organic growth strategies and word-of-mouth marketing by exceeding customer expectations rather than relying solely on paid media campaigns.
