Naked Truth About Building Brands with Harrison Fugman, Co-founder and CEO of The Naked Market
Stairway to CEO
· with Harrison Fugman
· December 28, 2021
· 43 min
Summary
For ecommerce food and beverage operators, this episode reveals
Key takeaways
Implement an 8-week brand launch sprint: Adopt a rapid brand development methodology to go from concept to market in two months, focusing on agility and efficient resource allocation.
Define clear 90-day success metrics: Establish specific KPIs to evaluate a new brand's viability and market acceptance within its first three months.
Capitalize on 'better-for-you' trends: Identify and develop products that align with the growing consumer demand for healthier snack options.
Explore portfolio brand management: Learn how to manage and scale multiple distinct brands simultaneously to diversify market reach and mitigate risk.
Leverage direct-to-consumer (DTC) strategies: Utilize online channels for direct sales, customer engagement, and efficient market validation for new CPG ventures.
Themes
brand strategycpg market trendsrapid product development
Joining the show today is Harrison Fugman, the Co-founder and CEO of The Naked Market, a next-generation food and beverage business that is creating a portfolio of better for you snack brands and building them each from the ground up. Harrison talks with us about how he builds new brands in just eight weeks, measures their success in the first three months, and what food categories he thinks are booming right now.
Frequently asked about this episode
What does this episode say about brand strategy?
Implement an 8-week brand launch sprint: Adopt a rapid brand development methodology to go from concept to market in two months, focusing on agility and efficient resource allocation.
What does this episode say about cpg market trends?
Define clear 90-day success metrics: Establish specific KPIs to evaluate a new brand's viability and market acceptance within its first three months.
What does this episode say about rapid product development?
Capitalize on 'better-for-you' trends: Identify and develop products that align with the growing consumer demand for healthier snack options.
What does this episode say about brand strategy?
Explore portfolio brand management: Learn how to manage and scale multiple distinct brands simultaneously to diversify market reach and mitigate risk.
What does this episode say about brand strategy?
Leverage direct-to-consumer (DTC) strategies: Utilize online channels for direct sales, customer engagement, and efficient market validation for new CPG ventures.
