Honest Ecommerce · with Julien Plouffe · February 10, 2020 · 18 min
Summary
Moonglow leveraged an omnichannel approach, starting with in-person sales at fairs and later expanding to DTC and wholesale. Their unique, personalized product (jewelry based on moon phases) facilitates strong customer engagement and retention. This episode highlights how a thoughtful channel expansion strategy, combined with a compelling product, can drive significant growth and build lasting customer relationships.
Key takeaways
Implement a robust lead capture system (like iPads for email sign-ups) at in-person events to avoid data entry errors and easily follow up with potential customers.
Explore wholesale as a significant revenue stream and marketing channel; retail partnerships can provide brand exposure and consistent reorder rates.
Recognize the unique marketing benefits of wholesale where partner stores actively promote your product to their customer base.
Develop a product with a unique, interactive, or personalized element to foster deeper customer engagement and drive word-of-mouth marketing.
Prioritize customer retention in wholesale by nurturing long-term relationships with retail partners, leading to consistent sales and dedicated in-store placement.
Julian Plouffe is a Canadian living in Miami, Florida. He is the co-founder of Moonglow Jewelry. Coming from a family of entrepreneurs, he decided to build a brand and start his own business with a product that he believes in. On this podcast, we talk about the marketing benefits of wholesale, date-specific marketing, and how a little creativity can make it easier for you to get the information you need from a customer. To learn more, visit: honestecommerce.co Resources: Moonglow’s website: Moonglow.com Moonglow’s Instagram: @moonglowjewelry Julien’s LinkedIn: linkedin.com/in/julien-plouffe-0b503728/ Visit https://gorgias.grsm.io/honest to get your second month free.
Implement a robust lead capture system (like iPads for email sign-ups) at in-person events to avoid data entry errors and easily follow up with potential customers.
What does this episode say about retail & omnichannel?
Explore wholesale as a significant revenue stream and marketing channel; retail partnerships can provide brand exposure and consistent reorder rates.
What does this episode say about brand & content?
Recognize the unique marketing benefits of wholesale where partner stores actively promote your product to their customer base.
What does this episode say about customer retention?
Develop a product with a unique, interactive, or personalized element to foster deeper customer engagement and drive word-of-mouth marketing.
What does this episode say about dtc strategy?
Prioritize customer retention in wholesale by nurturing long-term relationships with retail partners, leading to consistent sales and dedicated in-store placement.
