This episode reveals that the fastest-growing ecommerce stores prioritize paid advertising over organic SEO for initial growth. A study of Inc 5000 ecommerce businesses showed that 97% of the top 25% fastest-growing companies actively invest in advertising, growing 3.6 times faster than non-advertisers. The episode emphasizes the importance of diverse ad testing and highlights Shopify as the leading platform for these high-growth companies.
Key takeaways
Focus on paid advertising for rapid growth: 97% of the fastest-growing Inc 5000 ecommerce stores use paid ads, growing 3.6x faster than those that don't.
Diversify ad creatives and audiences: Top-performing stores run 10-25+ ads simultaneously, testing various messages and targeting to optimize performance.
Understand SEO's long-term nature: SEO and high domain authority correlate negatively with *fast* growth; it's a long-term strategy that doesn't yield immediate results like paid ads.
Choose Shopify for scalability: Shopify is the dominant platform among fast-growing ecommerce businesses, making it a reliable choice for new ventures seeking rapid expansion.
Recognize Magento for enterprise features: While Shopify is generally recommended for new stores, Magento excels for businesses with complex wholesale needs or large-scale operations due to its advanced functionalities.
Anthony Blatner, founder and Advertising Director at ModernMedia.io, started delivering newspapers when he was 11 – and has been hooked on advertising ever since. He’s learned a lot since then and, now, he helps other entrepreneurs leverage Facebook ads, create Ecommerce sales funnels, and build successful lead generation campaigns. Today, Anthony shares the findings and insights that he learned from his latest Ecommerce industry study. We cover a lot of the most important findings in this episode, but every eCommerce store owner – as well as every brick and mortar store owner – should read it. To learn more, visit: http://honestecommerce.co Resources: Ecommerce Industry Study: modernmedia.io/ecommerce-growth-study/ Twitter: @anthonyblatner LinkedIn: linkedin.com/in/anthonyblatner/ Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.
What does this episode say about paid acquisition?
Focus on paid advertising for rapid growth: 97% of the fastest-growing Inc 5000 ecommerce stores use paid ads, growing 3.6x faster than those that don't.
What does this episode say about shopify & ecommerce platforms?
Diversify ad creatives and audiences: Top-performing stores run 10-25+ ads simultaneously, testing various messages and targeting to optimize performance.
What does this episode say about analytics & attribution?
Understand SEO's long-term nature: SEO and high domain authority correlate negatively with *fast* growth; it's a long-term strategy that doesn't yield immediate results like paid ads.
What does this episode say about dtc strategy?
Choose Shopify for scalability: Shopify is the dominant platform among fast-growing ecommerce businesses, making it a reliable choice for new ventures seeking rapid expansion.
What does this episode say about paid acquisition?
Recognize Magento for enterprise features: While Shopify is generally recommended for new stores, Magento excels for businesses with complex wholesale needs or large-scale operations due to its advanced functionalities.
