City Furniture is leveraging three key mobile apps to empower its in-store associates, providing them with real-time customer data to personalize recommendations and streamline the shopping experience. This strategy allows associates to access past purchases, suggest complementary items, process transactions directly on the sales floor, and facilitate retail financing applications, bridging the gap between online customer data and the physical retail environment.
Key takeaways
Develop mobile applications specifically for sales associates to access customer data, purchase history, and product information on the sales floor.
Implement mobile POS capabilities to allow associates to process transactions and financing applications directly with the customer, reducing friction and wait times.
Train sales teams to utilize mobile tools to offer personalized product recommendations and suggest complementary items based on customer data, enhancing the in-store experience.
Explore integrating retail financing options directly into associate mobile applications to simplify the application process for furniture and other high-ticket items.
In episode 134 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Steve Wilder, CFO and CIO of City Furniture, a South Florida-based furniture, mattress and home accessories retailer, discusses how the launch of three mobile apps has helped the company's store associates personalize and…
What does this episode say about retail & omnichannel?
Develop mobile applications specifically for sales associates to access customer data, purchase history, and product information on the sales floor.
What does this episode say about ai & automation?
Implement mobile POS capabilities to allow associates to process transactions and financing applications directly with the customer, reducing friction and wait times.
What does this episode say about customer retention?
Train sales teams to utilize mobile tools to offer personalized product recommendations and suggest complementary items based on customer data, enhancing the in-store experience.
What does this episode say about retail & omnichannel?
Explore integrating retail financing options directly into associate mobile applications to simplify the application process for furniture and other high-ticket items.
