Mobile App, Loyalty Program Help LIDS Better Engage Customers

Total Retail Talks · May 30, 2017 · 10 min

Summary

In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer's recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.

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